Ernest g bormann biography of mahatma
Symbolic Convergence Theory: A Communication Formulation...
Symbolic convergence theory
Communication theory
Symbolic convergence theory (SCT) is a communication theory developed by Ernest Bormann proposing that the holding of fantasies in common transforms collections of individuals into cohesive groups.
Ernest g bormann biography of mahatma
SCT offers an explanation for the appearance of a group's cohesiveness, consisting of shared emotions, motives, and meanings. Through SCT, individuals can build a community or a group consciousness which grows stronger if they share a cluster of fantasy themes.[1] Symbolic convergence theory provides a description of the dynamic tendencies within systems of social interaction that cause communicative practices and forms to evolve.
This theory allows theorists and practitioners to anticipate or predict what will happen and explain what did happen. One thing SCT does not do is allow for control of human communication.[2] It attempts to explain how communication can create and sustain group consciousness through the