Examples of assonance in advertising

Contents

1. What is Assonance?
2. How to identify Assonance
3. Examples of Assonance
4. How to use Assonance effectively
5. Why Assonance matters in literature

Have you ever read a poem, a song lyric or a piece of prose, and noticed a certain melody to it, a rhythm that made the words flow smoothly?

That's often due to a literary technique called assonance. In this blog, we're going to explore the definition of assonance, how you can spot it, examples of it, and why it's such a vital tool in literature.

What is Assonance?

Let's start by understanding the basic definition of assonance.

Assonance is a literary device where the same vowel sounds are repeated in a line or passage of text, but with different ending consonants.

Examples of assonance in advertising techniques

This creates a sort of musical effect that can give language a pleasing rhythm. It's a subtle technique, but it can add a lot to a piece of writing.

Assonance and Poetry

Assonance is often found in poetry. The repeated vowel sounds can help create a flow in the poem